Going Against The Grain Could Be The Secret To Unlocking Your Next Level Of Success

Welcome to another episode of the Champagne Diaries! In this letter, I will share four counterintuitive strategies that have significantly boosted my business growth and improved my overall joy in the day-to-day running of my business this year.

These unconventional approaches required me to challenge the status quo and trust my own path. As you read through these strategies, remember to apply them to your unique situation and be open to experimentation. Not every approach works for everyone, so find what aligns best with your goals and values, and feel free to disregard the rest.

Grab your cuppa and let’s dig in.


Picture this: me, an eager entrepreneur, devouring every piece of business growth content I could get my hands on, thinking I’d unlock the secrets to success like it was some kind of holy grail. In spending over a year working on the team of a multi-million dollar business, I had access to an enormous amount of strategies and data on business growth.

It was like I had a VIP pass to an all-you-can-eat buffet of marketing techniques, social media hacks, and business blueprints. I mean, who wouldn’t want that? But here’s the problem – I ended up with a brain stuffed to the brim with information, kind of like an overstuffed burrito that’s ready to burst.

I got to a point where I had more business strategies and tactics than I could implement in a lifetime, and honestly, I had never felt more confused and overwhelmed than ever before.

I had even gone as far as to convince myself that I had no idea how to book clients because of the major analysis paralysis I was facing as a result of all this information.

I was suffering from FOMO (fear of missing out ~ just in case you’re not a millennial) on all the latest trends, and it felt like every shiny new marketing strategy I encountered had me running in circles.

This was my experience for a good few years in business. (Despite having created some pretty epic results and cash wins.)

This year, however, I had a big idea.

I decided to rebel against the norm and stop consuming business growth content like it was an all-you-can-eat buffet. Instead, I chose to put down the business growth buffet tray and focused on implementing what I already knew.

I mean, come on, I had already learned enough to take action and see results, (and get hundreds of clients from around the world results too) so why was I still running on this information overload treadmill?

One word.



You see, the brain releases dopamine (our reward hormone) during certain actions which ultimately support us to form habits out of taking those actions.

The wild thing about dopamine is that it doesn’t care whether or not the action you’re taking is good for you or not. Which is why there are heroin addicts out there.

Another fun fact – learning something new – fires off the same amounts of dopamine as actually taking action toward our goals.

Quick sidebar: Talking about your goals has the same effect.

So when we’re constantly learning something new and novel, we feel great – like we’re making serious progress – when in reality, our brains are simply having a pre-mature party.

Because we’re not necessarily any closer to achieving our goals.

The reality is, that action is the only thing that’s going to move you closer to those big juicy goals.

And learning is an incredible tool – when we’re able to apply what we’re learning.

Beyond that point – the only thing it’s going to give you is a dopamine spike – and a one-way ticket to information overload. At this stage in my journey, I now focus on prioritizing high-level mentorship instead of heaps of information and enrolling in a hundred courses.

I realized that seeking tailored feedback and support from high-level mentorship was more valuable than being constantly bombarded with new information. This shift in mindset not only saved me from information overload but also allowed me to make more progress and achieve faster results.

This shift alone positively impacted my business growth so much that I launched my own high-level mentorship experience to support entrepreneurs who are stuck in information overload and need some clarity to cut through the noise and get back into action to grow their revenue and get their lives back without enrolling in another 20 courses.

If you’re looking for high-proximity support to take your established business to the next level, all you need to do is drop me the word ELEVATE in the chat box below. I’d love to have a conversation with you.

Another Side Bar: There was a point in my journey where information was exactly what I needed to grow. If you’re new on your business journey, working with a mentor who can set you up with tools, strategies, and action plans that align with your unique strengths is going to be essential.

If you’re more established, it becomes less about gathering new strategies – and more about implementing, refining, and repeating to produce the results you’re looking for.

This is why knowing which stage you’re at in your business journey is essential.

And a lot of people get derailed on their success journeys because they’re trying to apply strategies that aren’t a fit for their unique level of business.

You know, kind of like trying to install a Grand Prix Ferrari engine into a Prius.


In the hyperactive online coaching and marketing space, there is immense pressure to produce content continuously and launch your offers to the world as quickly as possible.

The world of business glorifies mantras like “Money loves speed.”

Because you’re going to be irrelevant and the entire world will forget who you are if you forget to post to Facebook for a day. So better get to that as fast as you can…

In a world that tells us that the price for success is 24/7 hustle, I pulled off the ultimate power move – and this year, I decided to slooow down.

I learned the value of consciously slowing down and allowing my ideas to gestate naturally instead of forcing my creative output into stringent arbitrary deadlines. Observing the slowness in nature during the winter season inspired me to adopt a similar approach to my business.

Nature doesn’t hurry – and yet everything is accomplished.

So instead of trying to find ways to ‘hack’ my productivity to produce as much as I possibly could all the time, I started to value the seasons of rest and recovery as much as the seasons where I’m in creative mode and outwardly producing my best work.

I decided to release the pressure around having to get everything done ‘yesterday’ and instead focused on getting really clear on what I wanted to achieve and allowing that creative process to unfold with more ease.

I cut my work hours in half – and aimed to stop working before I experienced my body’s nudge that I was exhausted – or pushing too hard.

This means that there were some days when I desired to spend double the hours working on a project that excited me – but I consciously chose to end my workday and return again tomorrow to preserve my energy.

This took me off the rollercoaster of creating like a manic individual for days on end and then needing a 3-week break just to recover from the exhaustion of it all. (This is a pattern I was stuck in for years while riding the entrepreneurial rollercoaster.)

By giving myself the time to breathe and create with intention, I discovered a new sense of inspiration. My energy levels returned and instead of rushing from one project to another, I allowed my creations to evolve organically, which led me to produce some of my most impactful, deep work yet.

Slowing down and leaving some time to reflect on my actions has also helped me to identify essential projects and avoid the trap of taking on too much. This intentional pace ensured that I had the energy to sustain my work without feeling depleted – and that I was only pouring energy into the projects that would ultimately move me towards the lifestyle I hoped to create.

The result?

Experiencing more consistency in my business (and other areas of my life) than ever before ~ and the cash and happiness perks that come along with that.

My mantra for this year is to honor my body – and my bank balance.

And this means understanding that I’m a human being and I’m not always going to feel like a human ‘doing.’

P.S If you’re wondering how I was able to sustain working less while increasing my revenue ~ I focused on creating gorgeous recurring revenue in my business through my signature offer with leveraged components.

I also ‘duplicated my brain’ by creating standard operating procedures that allowed my team to take over some of the stuff on my plate.

That’s a big topic, and if you’d like to find out how to do this, I teach these strategies inside The Intentional Business Academy. Want the deets? Drop me a message in the chat box on the bottom right.


In alignment with my desire to go deep instead of wide this year, I focused on making a similar shift in my marketing and client attraction activities.

Rather than solely chasing new leads and constantly creating marketing materials, I chose to invest even more energy in nurturing my existing client base.

One of the key principles that I believe has supported my success immensely is my focus on delighting my client base.

And I wanted to step into this energy in an even bigger way this year.

This meant stepping up to serve my clients on a deeper level, and creating the kind of value adds that would support them to reach their next level with even more ease.

The result of this tiny shift?

Clients dropping me messages wanting to extend their contracts for a year ~ and some indefinitely.

Instead of surface-leveling when it comes to supporting my clients to solve their problems, I went deep.

And as I kept digging I found more and more ways to add value to my existing client base which resulted in gorgeous client retention and bypassing the need for constant lead generation.

This year ~ one of my mantras is “Go deep, not wide.”

While attracting new leads is essential, I am deeply rooted in the energy of cultivating deeper relationships with those who already resonate with my work while focusing on gentle discoverability strategies to support new people to find my work too.


Sometimes magic happens when you have the courage to ask questions like: “What would happen if I did the opposite of what everyone else is doing and what I’m ‘supposed’ to do?” – and then trusting your own intuitive nudges along the journey.


Here are some of my favorite reflection questions from today’s topic:

* How has my consumption of business growth content impacted my productivity and focus? Have I found a balance between learning and taking action, or am I stuck in a cycle of information overload? Is my learning supporting immediate action? What action steps could I take to get the clarity and support I need?

* Instead of focusing on learning for the sake of novelty, how can I find novelty in other areas of my life?

* In what ways can I incorporate the power of slowing down into my entrepreneurial journey? How might a more intentional and deliberate approach to my projects lead to deeper and more impactful results? Where could I add intentional space into my calendar for rest and reflection?

* How have I been nurturing my existing client relationships? Have I truly focused on creating a sense of trust and loyalty, or have I been too preoccupied with constantly seeking new leads?

Meet The Author

I am a luxury business strategist and writer with an Italian cappuccino fetish and a 3-day work-week. With a personal love for indulgence and the finer things in life, I’ve seamlessly blended my passion for dissecting profitable businesses with the art of curating a life of pleasure. My obsession? Unraveling the DNA of success and happiness while teaching you how to beautifully disrupt the norm by crafting a business and life that you can’t wait to wake up to on a Monday morning.



1) Discover more free content on how to make more, work less, and live your dreamiest life by visiting The Champagne Lounge blog here.

2) Get access to my latest self-study program, The Elevated Business Experience, and discover 6-weeks of self-paced content designed to support you to raise your standards, elevate your revenue, and experience more play, pleasure, and freedom in your business journey.

3) Work with me privately to rapidly accelerate your results by applying to join The Inner Circle. This high-touch, high-proximity container is your vehicle for doubling your revenue, cutting back your hours, and turning your business into your dream lifestyle fulfillment machine.

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