THE HIDDEN BLOCKADE: HOW SANDRA’S JOURNEY TO ELEVATE HER REVENUE TOOK AN UNEXPECTED TURN
Let’s dive deeper into a case study to better understand this phenomenon. Meet Sandra, an ambitious entrepreneur, and coach. She’s eager to elevate her revenue, raise her standards, and enjoy more freedom and flexibility in her lifestyle. To help her achieve these goals, we embark on a coaching journey together. We dig into her business systems, back end, marketing, and offer suite. Together we identify that if Sandra wants to hit her revenue goals this year, she’s going to have to gradually increase her pricing so it reflects the true value of the transformation she offers her clients. Initially, Sandra is totally on board. She’s excited and she knows without a shadow of a doubt that this one move could change it all in the best possible way, but something interesting happens next…
Great article Megan, it has really got me thinking about so many of my common responses. I think I often to into fight or freeze mode.